..The following are frequently asked questions (FAQ) about market research may be useful.

.....• What is the difference between qualitative and quantitative research?
.....• Why use qualitative research?
.....• What are the keys to research?
.....• What is the proper size, length, and number of groups?
.....• Who are the participants?
.....• What techniques are used in research sessions?
.....• Why use quantitative research?
.....• What are some quantitative methods?

..Please visit the "Downloads" for additional information that might answer more of your questions about market research.