Greg Hansen - President and Managing Director
...Greg
Hansen founded GQG. As a strategic marketer and researcher, Greg has
served private, public, and non-profit organizations for more than 35 years. He has worked with a wide range of businesses, including Fortune
50 manufacturers and service providers, in the US and internationally.
... He serves as a strategic planner and
marketer at the senior level. He is also a qualitative and quantitative
researcher for projects involving idea generation, product and concept
evaluation, industrial design, positioning, branding, messaging, advertising
concept testing, and customer satisfaction. As a master moderator, Greg
brings a diverse skill set and wealth of experiences to the table. He
utilizes a variety of traditional and online methodologies, tools, techniques,
and processes to achieve a project's objectives. Greg also possesses
an extensive professional network of colleagues, domestically and internationally.
...Greg earned Masters and Bachelors of
Science degrees from the University of Oregon. His MS was completed
with a concentration in process facilitation and group dynamics. He
has completed numerous post-graduate courses and professional workshops
in marketing, market research, process facilitation, communication,
conducting effective meetings, brainstorming, problem-solving, and dispute
resolution. Greg also has served as a university instructor for several
of these topics.
... He is a member of the Qualitative Research
Consultants Association, American Marketing Association, and the Oregon
Entrepreneurs Network, among others. Prior to founding GQG, Greg served
as director of qualitative research for InfoTek Research.
..."GQG is committed to conducting
high quality research and offering exemplary service to help our clients
gain insights for a competitive edge, short- and long-term. Our goal
is delivering insightful findings, and actionable recommendations and
tools, plus 100 percent client satisfaction with the strategic marketing
and research process and deliverables to ensure success," stated
Greg.
