| |
GQG has extensive experience with designing
and conducting custom qualitative and quantitative research studies in
North America, South America, Europe, Asia, and Australia. Approximately
40 percent of GQG's primary research experience has been with international,
multi-national, multi-methodology studies.
GQG personnel have been extensively involved
in facilitating, moderating, or conducting over 3,500 sessions ranging
from one-on-one interviews to dyads to focus groups to strategic planning
sessions to large conferences with more than 25,000 participants in the
US and other countries during the last 30 years.
These primary research studies have concentrated
on different elements of corporate strategies, product development, industrial
design, branding, marketing communications, and customer satisfaction,
among others, by involving:
..
Needs assessment
..
Concept testing
..
Product or service validation
..
Feature evaluation
..
Positioning
..
Branding
..
Naming
..
Messaging
..
Advertising concept testing
The majority of GQG's experience has been in the technology
and telecommunications industries. GQG's researchers offer a solid
knowledge of a wide range of technology products and services, including,
personal computers, personal digital assistants, servers, printers, scanners,
fax, data communications, videoconferencing, network, client-based software,
and e-commerce. In addition, GQG has conducted many studies which
focused on customer satisfaction, service, and support issues.
In addition to technology and telecommunications, GQG personnel
also have experience in education, training, health care, energy, retail,
public agencies, governmental affairs, and nonprofit organizations.
GQG personnel have been involved in conducting many studies
for multiple divisions of Fortune 500 corporations as well as smaller
firms, such as the following examples of companies and organizations listed
in alphabetical order:
..
BellSouth
..
BrandSolutions
..
BridgePort Brewing
..
Communications Plus
..
Creative Media Development (CMD)
..
J. Walter Thompson (formerly DWP//Bates Technology)
..
Firsthand Funds
..
Frontier
..
funnelbox
..
Global Crossing
..
Harbinger (acquired by Peregrine Systems)
..
Hewlett-Packard
..
Imation Enterprises
..
Interland
..
International Woods Products
..
iSKY
..
JELD-WEN
..
Lexmark International
..
Liquid Agency
..
Mentor Graphics
..
Murata Electronics
..
National Education Association
..
National Tour Association
..
Nerve
..
Nortel Networks
..
Northwest Natural
..
Novell
..
Pro-Team
..
ShareWave
..
Transcender
..
VTEL
..
Xerox
GQG possesses a broad network of professional researchers
around the world, including native language:
.
Moderators
.
Recruiters
.
Interviewers
.
Interpreters
.
Translators
.
Transcribers
Some of these individuals are featured as GQG
Associates. These skilled, experienced researchers possess a wide
range of professional and educational backgrounds in working with a diverse
client base.
In addition, GQG enjoys a good working relationship with fielding
firms and focus group facilities in the U.S. and other countries, which
are available to assist with all aspects of domestic and international
studies to ensure their success.
GQG also utilizes state-of-the-art, industry leading, and
proven market research software for online and offline quantitative and
qualitative studies.
|
|
|
|